Privacy Policy
Last updated: 3 October 2026 (recipient data-rights contact process)
Dearly ("we", "us") operates a connector for Meta's Muse assistant that lets a user send physical postcards, flowers, and occasion-aware gifts to people they choose. This policy covers the data the Dearly connector processes to do that.
Who we are
Dearly is an individual-operated project. Contact: [email protected].
Dearly never talks to you directly
Muse is the only interface a user has with Dearly. We do not send email, SMS, or push notifications, and we have no separate login, app, or website that collects data from you directly — everything below is collected because Muse, acting on the user's instructions, sends it to our API.
What we collect
| Data | Why | Where it comes from |
|---|---|---|
| Recipient name and postal address | To print/mail a postcard or ship a gift | Entered by the user via Muse, confirmed back to them before use |
| Occasion details (kind, date, timezone) | To calculate when a reminder is due | Entered by the user via Muse |
| Postcard message, chosen image, typography | To produce the physical item | Entered/generated by the user via Muse |
| Payment amounts and a payment-provider reference | To charge for and reconcile an order | Generated when a user approves a charge — Dearly never stores card numbers; Stripe holds those and we only keep its transaction reference |
| Gift/flower product selection | To place the order with our fulfilment partner | Entered by the user via Muse |
We do not use this data for advertising, and we do not sell it.
Who we share it with
Strictly to fulfil an order the user approved:
- Stripe — payment processing, and (where applicable) calculating US sales tax owed on an order based on the recipient's delivery address. Stripe, not Dearly, handles cardholder data.
- PostGrid — printing and mailing postcards. Receives the recipient's address and the postcard content.
- Goody — sourcing and shipping flowers/gifts. Receives the recipient's address and the selected product.
Each is a data processor acting on our instructions, not an independent user of the data.
Recipients are not our users
The person receiving a postcard or gift did not sign up for Dearly and cannot access our systems. Their address and name are used solely to fulfil that one delivery. A recipient with questions about their data can reach us at the contact above.
How long we keep it
A quote or draft that never becomes a paid order is deleted automatically 90 days after it was created. A completed order — including its payment and any refund record — is kept for 7 years for tax and accounting purposes, then deleted automatically. Both are enforced by a scheduled process, not just stated policy.
Your rights
As a Muse user, you can:
- Export everything tied to your account, on request through Muse.
- Delete everything tied to your account permanently, on request through Muse.
A recipient has no Dearly account and cannot exercise these directly — they can see or delete what we hold about them by contacting us at the address below instead.
Where we operate
Postcard recipients can currently be in the US, Canada, United Kingdom, or Australia; flowers and gifts currently accept US recipients only. All payments are in USD only, regardless of the recipient's country.
US sales tax, where applicable, is calculated and shown before you approve payment, but is not currently being charged.
Changes to this policy
Material changes will be reflected on this page with an updated date above. Since Dearly has no direct communication channel with you outside Muse, we recommend checking back periodically.
Governing law
This policy is governed by the laws of the United Kingdom. If you reside somewhere that grants you mandatory consumer protections which cannot be waived by agreement, this section does not limit those protections.